Creative approach to post-pandemic employment

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When the pandemic emerges, where will the demand be and should it influence the career path of a young graduate?

Sinéad Brady, a career psychologist who works to help businesses and individuals make positive choices for the workplace, says the pandemic has changed the answers to these questions.

“It has changed the way we work and where we work,” she says. “There will be new and emerging industries, and that will change the jobs that are being done. “

The Covid-19 crisis has stalled most of the world and made it harder for consumers with money to spend, while others have saved more due to uncertainty. The Central Bank of Ireland estimates that as society and businesses reopen, consumers could have € 5 billion to spend, whether on vacations, nightlife, renovations or something else. He also notes that there is uncertainty as to how quickly the economy will improve as many people lost their jobs and incomes during the pandemic.

That said, there are a number of areas where graduates can expect growth over the next several years, Brady says, highlighting six in particular:

Health and care: Healthcare professions, including doctors, nurses and allied health professionals, are in increasing demand as the global pandemic shifts priorities from nation states to health and care. And with nine of the world’s 10 largest pharmaceutical companies based in Ireland, there is likely to be growth in the sector. While the proposed global tax changes may have an impact on whether or not some large companies will stay in Ireland, the pharmaceutical sector has such deep roots and talent pools in the country that it is unlikely to grow. hooking up there anytime soon.

ICT and data: The recent cyberattack on the Health Service Executive has once again highlighted the need for information and computing technology, cybersecurity, cyberpsychology and data science. With the decline of shopping on the streets and businesses moving online, there will be a need for digital marketers, and businesses and organizations will want to make sure their message reaches the youngest. Allied with the growth of marketing, companies will try to think strategically and therefore want to measure the success of their programs using a combination of data analysis and digital expertise.

Education: We tend to think of this as primary, secondary and tertiary education, but many global multinationals and European centers based in Ireland have large learning and development departments where they work on continuing professional development, ICT and skills digital.

HR and psychology: Businesses need to understand how to keep, retain and develop people within organizations so that they can be successful in work and in life. As the world of work evolves and evolves, it is about businesses and individuals thriving together.

Languages: With so many international companies based here, there is a great demand for people with a second language besides English across a range of industries. French, German, Spanish, Italian, Polish, Portuguese, Arabic, Chinese and Japanese speakers are particularly sought after.

Climate change: The need to put in place new public transport initiatives, to introduce more sustainable farming practices, to develop better sustainable and renewable fuel sources, to ventilate and insulate new buildings and to work on policies and policies around climate change, opens up opportunities for a wide range of businesses, but particularly in engineering, transport, construction and agriculture.

“But just because there’s a job in a certain field or there’s a buzz around a certain industry doesn’t mean you should,” Brady warns. “It may not make you happy. “

Certain other areas are less certain, in particular the area most affected by the pandemic: tourism and hotels. It’s unclear when restrictions on international travel will be completely lifted, with many doctors and public health experts suggesting it may not be safe to resume global travel as long as a global critical mass of people are not vaccinated, which could bring us into 2023.

“Graduates and savvy job seekers need to be creative,” advises Brady. “Large or small, companies that have adopted creative approaches are better placed to survive. “

For example, some tourism and hospitality businesses have pivoted online, offering home meal kits or online cooking classes. Bakealicious, a Navan-based bakery, has started delivering food and drink to separate addresses so friends can share virtual afternoon tea.

“What they do is apply their skills in different ways,” says Brady. “For new graduates, a key selling point is that they have these digital skills and are in a good position to take advantage of virtual environments, and that includes taking advantage of virtual company days or virtual graduate fairs. that take place.

“As the first cohort of students to ever learn entirely online, graduates should consider what they have learned through the challenges they have faced and how they can apply what they have learned on the job. It is not uncommon to see engineers working in the hospitality industry, or philosophy graduates working in innovation centers or advertising and branding agencies. Employers look beyond education and job titles and see how people’s skills match.


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